Digital marketing is one of the fastest-growing career fields, and the best part is that you can start from scratch
and become a professional within a short time if you follow a focused learning path. At Digitally Social,
a leading digital marketing agency in Mumbai, we work with marketers at all skill levels and know what
skills matter most to succeed in just six months.
Step 1 — Understand the Core of Digital Marketing (Month 1)
Begin by learning the fundamentals. Digital marketing is about connecting brands to audiences through
different online channels. Understand the main areas — SEO (Search Engine Optimization),
Social Media Marketing, Performance Marketing (Google Ads, Facebook Ads),
email campaigns, and content strategy. Free resources like Google Digital Garage, HubSpot Academy, and
YouTube tutorials can help you get started.
Step 2 — Focus on SEO and Content Strategy (Month 2)
Search engines drive organic traffic, and SEO remains one of the most valuable long-term skills. Learn how
search engines rank pages, how to do keyword research, and how to create user-focused, optimized content.
Understand on-page SEO, link building basics, and technical SEO such as site speed and mobile optimization.
Working on a small blog or project can help you practice real-world SEO.
Step 3 — Master Social Media Marketing & Ads (Month 3)
Social media isn’t just about posting; it’s about storytelling and analytics. Learn how to create
content calendars, design visuals using tools like Canva, and analyze performance using platform analytics.
Experiment with running small ad campaigns on Facebook, Instagram, and LinkedIn to understand targeting,
budgeting, and performance measurement.
Step 4 — Learn Performance Marketing & Analytics (Month 4)
Understanding paid ads is crucial to fast growth. Dive into Google Ads — search campaigns, display ads,
and remarketing. Combine this with Google Analytics and Google Tag Manager to track user behavior and measure ROI.
You should know how to set up goals, monitor traffic, and optimize campaigns for conversions.
Step 5 — Build Your Own Projects & Portfolio (Month 5)
Practical experience sets you apart. Start your own blog, create mock social campaigns, or run small
ad experiments with low budgets. Track results and note your learnings. Build a personal portfolio
website to showcase your SEO wins, ad reports, and social content. This proof of skill matters when
applying for jobs or freelancing.
Step 6 — Specialize & Network (Month 6)
After gaining broad exposure, pick one area to specialize in — SEO, PPC, or Social Media Strategy —
depending on your interest and demand in the market. Connect with professionals on LinkedIn,
join digital marketing groups, and consider freelancing platforms to land your first paid projects.
Networking and real-world exposure accelerate career growth.
Tips from Digitally Social
- Focus on practical work over theory — real campaigns teach faster than long lectures.
- Stay updated — follow Google algorithm updates, social media trends, and ad platform changes.
- Track everything — analytics and reporting skills are highly valued by employers and clients.
- Document your journey — write case studies or LinkedIn posts about your learnings and results.
Your Career as a Digital Marketer
With six months of consistent learning and execution, you can land roles like SEO executive, social media manager,
PPC specialist, or start freelancing. Companies like Digitally Social and other
digital marketing agencies in Mumbai hire passionate learners with practical knowledge and
a results-first mindset. Digital marketing is skill-driven — you don’t need a specific degree, just
dedication, creativity, and the ability to analyze and adapt.
Start Today
If you’re ready to build a future in this exciting field, begin your journey now. Learn, practice, and
apply your skills to real projects. Need expert guidance or live campaign exposure?
Reach out to Digitally Social — we help aspiring marketers and businesses grow with
modern, ethical digital strategies.
